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General News

GWSB’s Capitol Advertising Team Wins the District 2 National Student Advertising Competition!

Last Saturday, our Capitol Advertising team won the District 2 National Student Advertising Competition! When winners were announced CapAd had an impressive victory, with a 26 point different between 1st and 2nd place. This will be the second year in a row that CapAd won. In the last 9 years (since 2006) the team has placed 1st in District 2 a total of 6 times. A tweet from the AAF (American Advertising Federation) called District 2 “the most competitive district.” CapAd was asked to build a 10 million dollar advertising campaign for Mary Kay to increase sales, positive perception, and the number of Independent Beauty Consultants among Millenial women. The judges for the presentation were made up of high level Advertising agency executives including the CMO/Partner of Deutsch, the creative director at Saatchi & Saatchi, the Co-President of AAR Partners, and the Manager of Corporate Web Marketing for Mary Kay.

This years Capitol Advertising team has 16 undergraduate students (14 seniors, 2 juniors, and 2 sophomores) and 2 Teaching Assistants/Project Managers (2 seniors). Sevara Mallyn and Hunter Pritchard are the TA/PMs for this year and they were both presenters for last years 1st place team for Glidden Paint. They plan to compete in Boca Raton, Florida from May 28th to May 31st for the National completion.

CapAd Team Pic

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